Social Media Journalism

Course Description

Amid the rapid transformations in the media industry, social media platforms have emerged as key channels for news dissemination and shaping public opinion. Journalism is no longer exclusive to traditional institutions; digital platforms have become primary spaces for content creation, distribution, and impact analysis.

This course aims to equip journalists and media enthusiasts with the necessary skills to engage effectively with a diverse audience using modern tools and techniques specific to social media platforms.

Course Outcomes

By the end of the course, participants will be able to:

• Select the appropriate platform for each type of content.
• Produce media materials in multiple attractive formats.
• Analyze content performance and improve it using data.
• Manage digital communities efficiently and professionally.
• Keep up with digital trends and create content aligned with audience engagement.

Course Duration
4 intensive training days

Target Audience

• Journalists, especially those working in digital media.
• Final-year media students and recent media graduates.
• Media and public relations staff, and social media managers in organizations.
• Anyone interested in entering the field of digital media and mastering modern tools.